Easy Digital Downloads – Campaign Tracker helps store owners see exactly which marketing links drive sales, revenue, and conversions. It adds UTM-aware tracking to EDD checkouts, orders, and reports so you can attribute performance to channels, campaigns, and ads without guessing. Simple to set up, lightweight, and built for accurate eCommerce attribution.
- Automatic UTM parameter capture (source, medium, campaign, term, content)
- Attribution stored on EDD orders and customers for clear insight
- First-click and last-click attribution options
- Cross-session tracking to preserve campaign data beyond the first visit
- Order export with campaign and UTM fields for analysis
- Filterable reports by source, medium, and campaign
- Works with discount codes and affiliates to prevent double counting
- Track revenue, conversion rate, AOV by campaign
- Cookie-based tracking with configurable retention
- GDPR-friendly with optional consent gating
- Zero-code install; no theme changes required
- Compatible with Google Analytics, GA4, and major ad platforms
- Supports custom query parameters and referrers
- Lightweight, performance-focused, no external dependencies
- Developer hooks and filters for custom attribution logic
