Easy Digital Downloads – Mad Mimi connects your EDD store with Mad Mimi so you can grow and segment your email list automatically. It syncs customers and purchase data to targeted lists, adds opt-in checkboxes at checkout, and triggers campaigns based on what shoppers buy—helping you boost repeat sales and engagement with minimal setup.
- Seamless integration between Easy Digital Downloads and Mad Mimi
- Automatic subscriber addition after successful purchase
- Opt-in checkbox on checkout with customizable label
- Assign customers to specific Mad Mimi lists by product
- Segment buyers based on products, categories, or tags
- Capture first name, last name, and email for better personalization
- GDPR-friendly consent options and clear opt-in text
- Double opt-in support to maintain list quality
- Map EDD customer fields to Mad Mimi fields
- Works with guest checkout and registered customers
- Respects refunds and order status for cleaner lists
- Developer-friendly hooks and filters for advanced workflows
- Lightweight code with no impact on checkout speed
- Multisite and translation-ready compatibility
- Simple setup with clear settings inside EDD
