Easy Digital Downloads – MailPoet (formerly Wysija) connects your EDD store with MailPoet to grow, segment, and email your customers without leaving WordPress. Automatically add buyers to lists, tag them by products purchased, and trigger targeted newsletters, post-purchase campaigns, and promotions that drive repeat sales and higher lifetime value.
- Seamless integration between Easy Digital Downloads and MailPoet
- Auto-subscribe customers at checkout with GDPR-compliant opt-ins
- Map EDD customer data to MailPoet fields for richer profiles
- Create and sync lists based on products, categories, or tags
- Segment customers by purchase history and spend
- Trigger automated post-purchase and onboarding emails
- Send product update notices and download renewals
- Recover lost sales with abandoned checkout reminders
- Insert customizable newsletter signup forms on EDD pages
- Track opens, clicks, and revenue from campaigns
- Complies with double opt-in and unsubscribe requirements
- Supports multilingual stores and global audiences
- Lightweight, fast, and built for WordPress performance
- Developer-friendly hooks and filters for custom workflows
- Works with popular EDD extensions and gateways