Google Tag Manager for WooCommerce PRO is a powerful plugin that connects your WooCommerce store to Google Tag Manager with precision. It sends rich eCommerce events and customer data for Google Analytics 4, Google Ads, and other marketing platforms. Skip custom code, improve attribution, and scale tracking with accurate, privacy-aware data.
- One-click GTM container integration for WooCommerce
- Full GA4 Enhanced Measurement and eCommerce events
- Server-side tagging ready (GTM Server/Consent Mode support)
- Accurate purchase tracking with order revenue, tax, shipping, coupons
- Product view, list view, add to cart, remove from cart, and checkout steps
- Google Ads conversion and dynamic remarketing parameters
- Facebook Pixel/Conversions API data via GTM dataLayer
- Advanced dataLayer with product IDs, SKUs, categories, and variants
- User ID and logged-in status tracking (optional)
- Refunds and subscription renewals tracked as events
- Support for variable and bundled products
- Cart value and coupon usage sent on every step
- GDPR/CCPA consent mode and popular cookie banner compatibility
- Native support for GA4 purchase event with items array
- Debug mode, event tester, and granular enable/disable controls