Personalize any content! Add or replace content according to the visitor’s profile or interaction with the site.
No coding required!
FOUR WAYS TO CREATE DYNAMIC CONTENT
- Conditional triggers – works with every page builder – Watch
- Conditional Gutenberg blocks – Watch
- Conditional Elementor elements – Watch
- Dynamic Keyword Insertion (DKI) shortcodes – Watch
Watch a short video (1:36):
WHY IF-SO?
- Simple to use – No coding is required
- Works with any page builder
- 100% compatible with all caching plugins (no need to disable the cache)
- A simple way to improve engagement and conversion rates
- New! Conditional Gutenberg Blocks and Elementor Widgets
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HOW IT WORKS
All page builder users:
- Create a trigger
- Select a condition and set the personalized content version
- Optional – create more dynamic versions and set the default content
- Paste the shortcode wherever you want to display the content
Every time a page with the shortcode is loaded, one of the content versions will be displayed accordingly.
Gutenberg and Elementor users
- Select the block or element
- On the side menu, select the condition to display the block/element
– More about conditional Elementor Elements >>
– More about conditional Gutenberg Blocks >>
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WHICH CONDITIONS CAN BE SET WITH IF-SO?
If-So offers a wide range of conditions. Here are examples of our most implemented conditions.
Most popular
- Geolocation – Show location-based content (examples >>)
- Google Ads – Show content based on the user’s search term on Google Ads or related to the Facebook Ad the user was referred from (examples >>)
- UTM Parameters – Show dynamic content based on UTM parameters or other query strings (examples >>)
Geolocation
- City
- State
- Country
- Continent
- Time zone
User Behavior
- Browser Language
- Returning Visitor (pro)
- Device Type
- Logged-in User
- Days Since User Registration (pro)
- Pages Visited (pro)
- Referral Source (pro)
- Browser Type (pro)
- Operating System (pro)
- Number of Version Views (pro)
Date & Time
- Start & End Date (pro)
- Schedule (pro)
- Day of the Month (pro)
Marketing & Advertising
- Dynamic Link (pro)
- Page URL (pro)
- UTM Parameters (pro)
- Google Ads / Facebook Ads (pro)
WooCommerce
- Products in the Cart (pro)
- Products Purchased (pro)
- Units in Stock (pro)
- Total Spent (pro)
- Average Order Value (pro)
- Customer Details (pro)
Integrations (pro)
- WooCommerce Subscriptions
- WooCommerce Memberships
- MemberPress
- WishList Member
- WP Job Manager
- LearDash
- Easy Digital Downloads
- AffiliateWP
- Weglot
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Built-in stats
Get clear insights into your content performance! See real-time results with a built-in analytics system – how many times each version was displayed and how it affected the conversion rate.
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THE EXTRA OPTIONS THAT MADE If-So THE #1 PERSONALIZATION PLUGIN
If-So is more than just an If-Then personalization solution. We consistently add new features so that no matter what your need is, you will be able to achieve it with If-So.
Audiences (segments)
Assign users into predefined audiences based on the user’s interaction with the site and then show content based on the user’s audience.
Learn more >>
User self-selection form:
Allow users to select the content they will see by assigning themselves to an audience (segment).
Learn more >>
Conditional pop-ups
Create pop-ups that will be displayed based on any If-So condition.
Learn more >>
Custom user profile fields (for logged-in users)
Create a new field in the user’s profile, assign a value to that field, and show content based on the value.
Learn more >>
Dynamic content from CSV
Create and manage thousands of dynamic content versions directly from a CSV file.
Learn more >>
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DYNAMIC KEYWORD INSERTION (DKI)
The Dynamic Keyword Insertion (DKI) option allows you to display values using shortcodes:
* The user’s location: country, state, city, or continent
* A value of a query string parameter
* The user name
* An event time – calculated according to the user time zone
And more… for all DKI shortcodes >>
Examples for Dynamic Keyword Insertion shortcodes:
User’s Country
Display the user’s location: country, city, state, continent, or time zone.
[ifsoDKI type='geo' show='country']
More Geolocation DKI shortcode options >>
Query String DKI
Display the value of any query string.
[ifsoDKI type="querystring" parameter="YOUR-PARAMETER" fallback="Your default value (optional)"]
More Geolocation DKI shortcode options >>
Auto-Local Time Display
Show an event time calculated according to the user’s time zone.
[ifsoDKI type='time' show='user-geo-timezone-sensitive' time='04/25/2022 08:00' format='n/j/o, G:i']
