The Gravity Forms ExactTarget Add-On connects your WordPress forms to Salesforce Marketing Cloud (ExactTarget), letting you capture leads and send them directly to your email lists, journeys, and data extensions. It streamlines signups, automates segmentation, and keeps your marketing data in sync—no code required.
- Seamless integration with Salesforce Marketing Cloud (ExactTarget)
- Map Gravity Forms fields to Subscribers and Data Extensions
- One-click feed setup per form
- Conditional logic to control when contacts are added
- Support for custom fields and merge variables
- Automatic opt-in and double opt-in options
- Sync existing entries to ExactTarget on demand
- Error logging and detailed request/response debugging
- Handles duplicates with update/overwrite options
- Tagging and list segmentation based on form inputs
- GDPR-friendly consent field mapping
- Multi-form, multi-list support
- Secure API authentication with Marketing Cloud credentials
- Compatible with latest WordPress and Gravity Forms versions
- Lightweight, fast, and easy to configure