Principles is a clean, fast WordPress theme and plugin bundle built for creators, bloggers, and businesses who want elegant design, high performance, and simple customization. It pairs lightweight code with modern blocks, flexible layouts, and SEO best practices, so your site loads quickly, looks polished on any device, and ranks better out of the box.
- Lightweight, performance-first architecture for fast load times
- Gutenberg-native blocks and patterns for effortless page building
- Responsive, mobile-first design that scales across all devices
- Accessible by default (meets WCAG best practices)
- Clean, minimalist styling with typography presets
- One-click starter templates for blogs, portfolios, and business sites
- Global style controls for colors, fonts, and spacing
- SEO-friendly structure and schema-ready markup
- Optimized for Core Web Vitals and lazy-loading media
- WooCommerce-ready layouts for shops and product pages
- Header and footer builder with sticky and transparent options
- Flexible blog layouts: grid, list, masonry, and featured hero
- Custom hooks and developer-friendly codebase
- RTL and translation-ready for global audiences
- Regular updates and fast, friendly support