Product Price by Formula Pro for WooCommerce lets you set dynamic product prices using custom formulas. Build powerful rules with variables like cost, weight, quantity, categories, user roles, and more. Automate bulk pricing, margins, fees, and discounts to keep your store profitable and consistent—without manual updates.
- Create prices from formulas (e.g., cost × markup + fees)
- Use product data variables: cost, weight, dimensions, stock, attributes
- Support for category, tag, and product-level rules
- User role pricing: retail, wholesale, B2B, logged-in only
- Quantity and tiered pricing with breaks and bulk discounts
- Date and time-based pricing for promos and events
- Conditional logic (IF/ELSE) for advanced scenarios
- Round results: up, down, to precision, psychological pricing (.99)
- Currency-aware with multi-currency plugin compatibility
- Cost of goods integration for profit-based pricing
- Override or combine with sale price and coupons
- Global rules with per-product overrides and exclusions
- Preview and simulate prices before publishing
- Fast bulk apply to existing and new products/variations
- Works with variable products, bundles, and composite items
- Debug mode, logs, and safe rollback of price changes
