Role Based Pricing for WooCommerce lets you show different prices to different user roles, boost conversions with targeted discounts, and control who sees what. It’s fast, flexible, and perfect for B2B, wholesale, members-only stores, and tiered customer groups. Set custom pricing rules, hide prices for guests, and automate pricing at scale—no code needed.
- Set custom prices by user role (wholesale, retailer, subscriber, etc.)
- Create percentage or fixed discounts per role
- Define role-based price lists for products and variations
- Hide prices and “Add to Cart” for guests or specific roles
- Show “Login to see prices” with custom messaging
- Schedule promotions and time-limited role discounts
- Quantity/volume pricing tiers by role
- Tax display and price rounding controls per role
- Catalog visibility rules by role (products, categories)
- Bulk edit pricing rules across products
- Works with simple, variable, and grouped products
- Compatible with coupon codes and native WooCommerce checkout
- Supports multi-currency and geolocation plugins
- Import/export pricing rules via CSV
- Lightweight, translation-ready, and developer-friendly hooks