SNIP – Structured Data for WordPress helps you add rich, valid Schema.org markup to your site without code. Build custom schemas for any post type, automate markup with rules, and boost SEO with rich results like stars, FAQs, events, products, and more. Lightweight, flexible, and Gutenberg-ready.
- Creates Schema.org structured data (JSON-LD) for rich results
- Visual schema builder with drag-and-drop properties
- Works with any theme and most page builders
- Supports all major schema types: Article, Product, Local Business, FAQ, HowTo, Event, Recipe, Review, and more
- Global templates and rules to auto-apply markup sitewide
- Conditional logic by post type, taxonomy, custom fields, and user roles
- Advanced field mapping from custom fields (ACF, Meta Box, Pods, etc.)
- Merge tags for dynamic values (title, excerpt, price, ratings)
- Unlimited custom schemas per post or page
- Validation helpers and Google Rich Results testing integration
- Breadcrumbs, site links search box, and organization/person markup
- WooCommerce-ready: products, offers, reviews, availability, GTIN
- Performance-focused: clean JSON-LD output, no bloat
- Multilingual compatible (WPML, Polylang)
- Developer-friendly hooks, filters, and JSON export/import
- Gutenberg and Classic Editor support
- Strong documentation and responsive support
