Thrive Optimize is a powerful A/B testing add-on for Thrive Architect that lets you split-test landing pages, headlines, layouts, and calls to action inside WordPress. Built for marketers and creators, it makes conversion optimization fast, visual, and code-free—so you can launch tests, find winners, and grow conversions with data-backed decisions.
- Native A/B and multivariate testing for WordPress pages
- One-click duplication of control pages to create variants
- Visual, drag-and-drop editing via Thrive Architect
- Automatic winner selection based on conversion goals
- Flexible goals: form submissions, button clicks, revenue, visits
- Clear, real-time reporting with statistical confidence
- Traffic allocation control: manual or automatic
- Built-in conversion rate optimization best practices
- Unlimited tests and variations (no per-test fees)
- Speed-optimized and lightweight for fast page loads
- Works with any WordPress theme; best with Thrive Suite
- GDPR-friendly with consent and analytics compatibility
- Integrates with major email and CRM tools
- Rollback and restore to any variant or the control
- Detailed test logs to track changes and results over time