WooCommerce Prices By User Role lets you show different prices to different customers based on their role. Create tailored pricing, hide prices from guests, offer wholesale rates, and control who sees what. It’s fast to set up, flexible for any store, and built to boost conversions and loyalty.
- Set unique prices per user role (e.g., Retail, Wholesale, VIP)
- Create role-based discounts: fixed or percentage
- Hide prices and “Add to Cart” for non-logged-in users
- Show custom messages instead of prices for guests
- Define role pricing at product or category level
- Schedule time-limited role-based promotions
- Support for simple, variable, and grouped products
- Bulk edit role prices for faster management
- Fallback pricing when a role price isn’t set
- Display or hide price including/excluding tax by role
- Compatible with coupon rules and cart discounts
- Works with popular membership and wholesale plugins
- Restrict catalog visibility by user role
- Multi-currency and multilingual ready
- Lightweight, cache-friendly, and GDPR compliant