WP Fusion – Event Tracking Addon links your WordPress site to your CRM by recording user actions as trackable events. It captures clicks, form submissions, purchases, logins, and custom triggers, then sends clean, real-time data to your marketing automation tools. Use it to build smarter segments, automate follow-ups, and measure campaign ROI across your funnel.
- Tracks key events: clicks, views, logins, registrations, and purchases
- Sends event data to your connected CRM/marketing automation in real time
- Supports major CRMs via WP Fusion (ActiveCampaign, HubSpot, Keap, Drip, and more)
- Granular event rules by post, page, user role, or taxonomy
- Tag users automatically based on specific actions and thresholds
- Record event metadata like product IDs, order values, and UTM parameters
- WooCommerce and Easy Digital Downloads purchase event tracking
- Form event tracking for popular builders (Gravity Forms, WPForms, Ninja Forms)
- Custom event triggers via shortcodes and JavaScript for developers
- Delay, throttle, or debounce events to reduce noise and duplicates
- GDPR-friendly with consent-aware tracking options
- Detailed event logs for testing and troubleshooting
- Build segments and pipelines in your CRM from on-site behavior
- Trigger automations, emails, and tags from specific user actions
- Lightweight, fast, and compatible with caching and modern themes
