WPC Price by User Role for WooCommerce (Premium) lets you tailor product pricing, discounts, fees, and tax display based on user roles. Create personalized shopping experiences for wholesale, B2B, members, and VIPs. Boost conversions with dynamic pricing rules, hide prices for guests, and fully control catalog visibility in a GDPR-friendly, performance-optimized way.
- Role-based pricing: set different prices per user role
- Global, category, and product-level rules
- Fixed, percentage, or amount-based adjustments
- Quantity-based and tiered pricing support
- Schedule rules by date and time
- Hide price or “Add to Cart” for selected roles or guests
- Replace price with custom text or CTA
- Show/hide products, categories, or variations by role
- Tax display control per role (incl./excl.)
- Cart and checkout fee/discount by role
- Works with simple, variable, and grouped products
- Compatible with WooCommerce coupons and tax settings
- Import/export pricing rules for quick setup
- Multisite and multilingual ready (WPML/Polylang)
- Lightweight, cache-friendly, and developer-ready with hooks