YITH WooCommerce Role Based Prices Premium lets you show different prices in your shop based on user role or specific customers. Create custom price rules, hide or show prices, and personalize discounts for wholesalers, B2B, VIPs, or logged-in users. Boost conversions, protect margins, and manage complex pricing without coding.
- Set different prices per user role (wholesale, retail, VIP, guests, etc.)
- Create global, category, or product-level price rules
- Fixed, percentage, markup, or discount-based price adjustments
- Show/hide prices for non-logged-in users
- Replace price with custom text (e.g., “Login to see price”)
- Hide “Add to cart” and display a custom call-to-action
- Schedule pricing rules with start/end dates
- Set minimum/maximum purchase quantities by role
- Display role-based price on product, shop, and cart pages
- Customize visibility of products and categories by role
- Exclude specific products or roles from rules
- Compatible with simple, variable, and grouped products
- Supports tax-inclusive/exclusive price display per role
- Works with coupons and native WooCommerce tax settings
- Import/export role-based pricing rules for quick setup
- Fast performance with priority/ordering of rules
- Multi-language ready and compatible with popular caching
